Everything began in Austria

In 1971 Balluff founded its first branch in Vienna – the first step towards the current international sales network.

Balluff Austria has two reasons to celebrate this year. The important company anniversary and its own 50th birthday – the Austrian subsidiary has helped to shape the company’s fortunes for 50 of the last 100 years. Due to the low language barrier and its geographical proximity to Germany, Austria was often regarded as a “test country”. A status that also made Balluff Austria a pioneer within the company since a large number of innovations were first tested in Austria and then rolled out in the D-A-CH region and all over the world: For example the launch of the first ERP software “MUMPS”, the first foreign branch to have SAP installed, the use of C4C as a CRM system, Balluff Order Management or VOIP telephony via MS Teams.

Location advantages and team effort – two guarantees for success

Vienna, Maria Enzersdorf, Mödling, Brunn am Gebirge and now Tribuswinkel: The geographical location of Austria has always offered advantages. Up until the end of the 1980s, Balluff Austria was the focal point of business development in Eastern Europe, Russia and Turkey. In addition, the proximity to the production plant in Veszprém in Hungary has always fostered synergies. And the success in Austria can be measured. “In the last five years we have managed to continuously increase our annual sales better than anticipated,” said David Michael Winkler, General Manager of Balluff Austria. A strong team is responsible for this sales increase. According to our Austrian colleagues, it is important to have scope for fun in their work. They spare no effort here. For example, the Balluff employees once astonished some hotel guests: During a spontaneous ski tour in the evening after a sales meeting, they took some snow with them for their subsequent visit to the sauna in the hotel that was 60 kilometers away and had no snow.








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