Balluff has been represented in the land of maple syrup and ice hockey for over 20 years. Initially founded as a subsidiary of Balluff Inc. in Kentucky, USA, the branch is now directly linked to Neuhausen. After expansion and renovation in 2016, the office space has doubled in size. Today, Balluff Canada Inc. has 24 employees working in approximately 950 square meters of office space. The branch is purely a sales and service location and is situated directly in the heart of Canadian industrial manu-facturing in Mississauga, west of Toronto. Thus, Balluff is also directly on site with its major customer Magna International (Magna).
Good relationships are everything
Magna is a long-term customer of Balluff. “The collaboration began in 1990 when a customer of a local machine builder left them and moved to Magna’s ‘Presstran Industries’ company. We had established a good relationship and he decided to specify Balluff sensors at Presstran,” says Norm Clarke, General Manager of Balluff Canada Inc. Since 2006, Thomas O’Connell has been responsible for the major customer and today even acts as the first Global Key Account Manager outside Neuhausen. “Being directly on-site with the customer allows me to interact with all decision-makers and I know the contact persons personally,” says O’Connell. “I can honestly say that Magna uses every single type of product Balluff manufactures. Our robust sensor portfolio opened the door for us, and today our networking and connectivity portfolio is used extensively,” Clarke adds proudly.