Volkswagen, Mercedes, Chrysler and Ford – these are the well-known brands that you hear more and more in Mexico in the Eighties. As in the rest of the world, the automotive industry and its suppliers are becoming more and more established during that time. Initially, Balluff enters Mexi-co through a representation, but as the number of customers increases, a subsidiary of its own with sales and service is the next logical step. In 2001, Balluff de México is launched – with a small office in Santiago de Querétaro, located in the highlands of Mexico. Over the years, the North American branch grows, and under Managing Director Antonio Mendo-za, Balluff de México has eleven employees in 2005. Balluff de México gradually expands – the customer base grows, the number of employ-ees increases from eleven to 100 in 2011.
In many regions around the world, Balluff relies on local managing direc-tors who know the country, the people and the specific business mentali-ty inside out. This is also the case with Antonio Mendoza, who has been with the company as Managing Director in Mexico almost from the very beginning and has had a decisive influence on the development of the subsidiary. “Over the years, we have gained expertise and thus secured our customer base. In the past, customers did not know Balluff in Mexico, but today they actively approach us when they are looking for a solution,” says Mendoza. Machine vision in particular is very important right now. And the digitalization is also keeping Mexican customers busy. Solutions for the Industrial Internet of Things (IIoT) are therefore increasingly in demand: monitoring solutions, identification solutions, the broad Balluff IO-Link portfolio and the complete technical support network.
Santiago de Querétaro
Number of employees
Departments on site
Marketing, Sales, Technical Sup-port, Finance, Human Resources, Logistics
While Balluff is celebrating its 100th anniversary this year, there is also reason to celebrate in Mexico: the subsidiary will be 20 years old in 2021. “I am very proud of what we have achieved in the past years,” says Men-doza. “We’ve transformed from a component supplier to a solution pro-vider and built a solid customer base.”